There are 2.9 billion people who use Facebook each month, ranging from college students and young professionals to seasoned executives and stay-at-home moms.
Even if your target audience hangs out there, free advertising won’t assist until you post anything of value. Spending all of your advertising money on increasing Facebook page likes won’t help, either.
Whether you own a tiny business or a multinational conglomerate, Facebook advertising should be an integral part of your marketing plan for a number of reasons.
What Types of Conversion Ads are there on Facebook
- Image ads
Facebook’s News Feed images are a great way to promote your business’s goods and services. Pick an engaging product photo to pique curiosity and drive clicks, or use a striking image to demonstrate your company’s unique character.
- Carousel Ads
Facebook’s carousel ad format allows you to feature up to ten photos or videos within a single ad, each with its own unique link in the News Feed. You may tell a more in-depth story about your company across multiple carousel cards, which gives you more room to showcase multiple products or provide additional information about a single product, service, or offer.
- Video Ads
Facebook’s video Ads in the News Feed is a great method to introduce people to your business or highlight a specific offering. Incorporate dynamic visuals and audio to instantly grab the audience’s attention and highlight the product’s distinctive qualities or the company’s history.
- Collection Ads
In order to facilitate the discovery, browsing, and purchasing of items and services from a mobile device in a visual and immersive manner, the collection ads in the Facebook News Feed can be utilised.
With a Facebook collection ad, you may expect to see a cover photo or video, followed by three individual product shots. When a user clicks on a collection ad, they are taken to an Instant Experience, a full-screen landing page designed to increase brand awareness and sales. Whether you’re making a storefront, lookbook, or customer acquisition Instant Experience, you may start with one of our premade templates or design something entirely new.
Tips for Creating Facebook Ads that Convert
1. Visuals and Copy Must Work Together
Facebook gives more weight to photos and videos than it does to plain text. Why? For the obvious reasons that it will be shared and will stand out in a feed. And with 65% of marketers saying that video advertisements get more hits than static ads, you should probably include video in your strategies.
The need for good copywriting remains high. You need to quickly and clearly convey to your audience what they can expect from visiting your site, and then gradually lead them there by providing them with something entertaining or useful. Artistry catches the eye, but it’s the copy that makes the sale.
2. Make Sure You Know Your Audiences.
Create content targeting specific demographics, such as those who have already purchased from you, those who are considering doing so, those who have purchased from you recently, and so on, depending on the Facebook module settings you use.
3. Include Your Value Proposition in the Image
By including your value proposition into the image, you can rest assured that people will pay attention to your Facebook ad as soon as they see it.
The value you bring to customers and why they should choose to do business with you rather than your competition should be outlined in your value proposition. Still, if you brag that you’re the best in the world, you’d better have some evidence to back up your claim.
4. Send Visitors To a High Converting Landing Page
Users of Facebook should not be sent to your homepage. Instead, you should make certain that you are driving people to a landing page that is pertinent to the ad and that reflects the tone and goals that are outlined in the ad.
5. The (Written) Bones of a Great Facebook Ad
- Headline – A brief summary of the services that you are providing. Consider this to be a call to action.
- Media – The image or video in your advertisement. This focus point entices onlookers to look closer.
- Description – Not available in all ad types, but it is an opportunity to offer more information about your product. It’s comparable to the meta description that appears when you search for something on Google.
- Post Text – The words above or below your image will typically be the first seen by your readers.
- Call-to-Action – Typically, calls to action like “Learn More” or “Shop Now” can be found on a button at the bottom of an advertisement. A sense of urgency should be created through your call to action.
Closing Words
If you want to make changes to your Facebook ads after they have already been published, you need to set up a regular strategy for assessing and analysing them. You’ll be able to fine-tune your campaign effectively once you have this data in hand. This is the first step in figuring out what works best for your situation. It’s possible that you’re spending money on the incorrect customers if you give up on your ad and lose focus.
