How Video marketing can help your business grow in 2022

How video marketing helps in growing business

Video content, if content is king, is the emperor of it all. According to Hubspot, video was the most popular type of content strategy last year, with blogs and infographics lagging far behind in terms of popularity.

It’s difficult to overestimate the influence videos have in today’s world, and your rivals are making the most of it. More than 87% of them make use of video in their marketing efforts (source:wyzowl.com).

The use of video in marketing is nothing new. Commercials on video have been around since the 1940s, when the first one aired during a Yankees game on a New York TV station.

YouTube was launched 65 years later. For $1.65 billion, Google bought YouTube less than a year after realising the power of videos in marketing.

Video marketing may help your business grow in 2022, and we’ll explain how in this post.

But first, lets understand what video marketing is all about?

What is Video Marketing?

Using video to advertise your brand, product, or service is known as video marketing. The objective is to reach, attract, and educate your target audience in order to nurture and eventually convert them into customers.

Marketing your business and products using videos is known as video marketing. As a result of video’s speed and simplicity, it may be more popular with viewers than textual information. Having a hectic schedule means that consumers may not have the time to read about new products or services. As a result, providing customers with high-quality video material is the ideal method to better explain your business.

7 Benefits of Video Marketing for your business

1. Higher Conversion Rates

WordStream estimates that including a video on a landing page can boost conversions by as much as 80%. Adding a video to an email can increase its open rate by 200 to 300 percent(Source:Forrester).

On your website and social media pages, viewers expect to see videos. Doing so is extremely likely to attract their attention. In less than two minutes, a video may propel a potential customer along the sales funnel.

2. Better Search Engine Rankings

For the past 15 years, Google has been stressing the value of video content. Your website’s search engine rankings will improve as a result. Videos, on the other hand, can assist you gain a 157% boost in organic traffic from search engines(source:Hubspot).

SEO experts may use videos to their advantage. They don’t immediately affect your website’s search engine rankings, but they offer it a greater chance of increasing them.

Dwell time — Google considers the amount of time a visitor spends on your website when calculating your page rank. Intense videos deter potential customers from abandoning your website.
Bounce rate — As a major ranking element, Google considers how long a visitor stays on your page. Videos that pique the interest of your potential customers keep them on your website longer.

3. Improved Customer Connection

Your company’s connection with consumers and the trust of potential customers can both benefit from the use of videos. It’s far simpler for the typical individual to establish eye contact with someone when they can see them talking directly to them.

A video is always better than black text on a white backdrop. The user, on the other hand, finds it more difficult to turn off the video than to turn off the text.

Videos are better at evoking emotions than any other media on the internet. Your voice, music, and facial emotions may all be used in your favour. This promotional tool might assist you in humanising your company’s image.

4. Impressive Brand Awareness

As part of your marketing strategy, videos are a wonderful way to increase brand recognition. Your company story, interviews with employees, and behind-the-scene footage may all be conveyed in a film.

You may do a better job of convincing clients that you share their beliefs by displaying films. A picture is worth a thousand words when it comes to promoting a brand. At the very least, video is worth twice as much.

5. Easier Journey Down the Funnel

YouTube’s popularity cannot be overestimated. If you want to reach your target demographic, you should consider using the platform to make purchases.

Because they give a genuine look at the product and an opportunity to see how it appears and functions in action, video reviews of products are becoming increasingly popular in today’s marketplace.

Making product videos available to customers directly from the website is another way to aid them in their purchasing choice. More than four times as many people would rather watch a video than read about a product according to animoto. Additionally, 20% of buyers may lose interest in the goods if there is no video description.

6. Improved Engagement

A video’s likelihood of being shared on social media is incredibly high. Text and picture sharing are outperformed by social video by a factor of 1200. User engagement is increased by 33% when videos are posted on a Facebook page. According to Mediapost, the open rate of your email may be increased by 13% just by mentioning the word “video.”

Word of mouth marketing is a great way to spread the word about your product or service. Aside from the fact that you’re gaining new customers, you’re also providing them the opportunity to become your brand advocates.

7. Better ROI

Nearly 90 percent of marketers feel video marketing pays off, according to a recent Wyzowl poll. An increase in ROI may have a significant impact on a company’s decision-making process because of the amount of money they spend on marketing.

If you take use of video marketing to its maximum potential, your campaign’s return on investment (ROI) will soar.

Here are some pointers to help you succeed with video marketing.

Be Genuine — Professional video production isn’t necessary for all promotional videos. A more authentic connection is made between the spectator and an amateur video, not the other way around.

Keep It Short — There is no need for a lengthy film to accomplish the task at hand. Longer videos drive viewers away. The vast majority of effective marketing films are no longer than 120 seconds long.

Converse — Direct your voiceover to the intended audience to make the video more engaging. In your communication, use the pronoun “you” to emphasise the importance of your message to them.

Optimise for SEO — All videos must be properly tagged, described, and transcribed for search engine optimization (SEO). Even if videos aren’t the most crucial SEO tool, when properly optimised, they may have a positive impact on the campaign’s results.

Focus on the First 10 Seconds — First 10 seconds of your video are an opportunity to grab the attention of a viewer and keep them engaged. As a result, make every one of them count. This brief time frame should be enough to address your client’s concerns and guarantee a solution.

Use Closed Captions — According to the American Press Institute, an estimated 85 percent of all videos on Facebook are viewed without sound. According to the same studies, many people are unable to focus on other tasks because of the sound. Additionally, closed captions make your films more accessible to those with hearing or vision impairments.

Summing Up

If a company incorporates video into its marketing strategy, it may clearly see a rise in sales. More significantly, video marketing is having a positive impact on both B2B and B2C companies of all sizes.

In other words, video marketing may aid you no matter who your target audience is or what your business’s goals are.

References