For professionals and companies, LinkedIn has evolved as the biggest lead generation platform. With 810 million members (source: LinkedIn), LinkedIn is a platform where people invest time, unlike other platforms where people are just passing time.
With such a large user base, LinkedIn becomes the go-to platform for promotions. If you operate in the B2B space, there are high chances that your potential customers will be found on LinkedIn by running ads. With optimum market research, you can reach out to your potential customers and run a successful LinkedIn Ad campaign.
What are LinkedIn Ads?
LinkedIn Ads are paid marketing tools offered by the platform. It lets you run Ad campaigns in different formats. LinkedIn Ads help in:
- Website conversion
- Audience engagement
- Sales
- Brand awareness
- Lead generation
- Increasing website traffic
LinkedIn ads, with a wide variety of options, can help you target your customer no matter what kind of business you are into.
Types of LinkedIn Ads
To achieve specific ad goals, LinkedIn offers you several ad formats to choose from. These are:
- Message Ads
- Video Ads
- Carousel Ads
- Single Image Ads
- Event Ads
- Spotlight Ads
- Conversion Ads
- Text Ads
You can choose any format to start your LinkedIn Ad campaign. Every format has its compositions and benefits. Depending upon your budget and goals of your LinkedIn Ad campaign you can choose from Cost per click ads(CPC), cost per impression (CPI), Cost per send(CPS) models.
How to create Linkedin Ads?
You’ll need a LinkedIn account to get started. Signup and go through the beginner’s guide to get started with LinkedIn. Once you are done with it. You can start creating LinkedIn Ads for your business. Let’s have a look at the steps to create Linkedin Ads
- Set up a Campaign manager account
This is the platform where all your LinkedIn Ads-related activities take place. This includes setting up ad accounts, budget management, and running LinkedIn Ad campaigns.
- Decide your LinkedIn Ad objective
The type of action you want the user to take after seeing your LinkedIn Ads is your objective. Setting up an objective helps in deciding the best suitable format for your LinkedIn Ads.
- Target audience analysis
You can choose a location for your Ads and then you can filter your audience by company name, industry, job titles, personal interests, etc.
- Choosing your LinkedIn Ad format
Your ad objective will help you decide the right format for your ads. You can choose from the formats listed above. Each format has its benefits and capabilities. You can choose the format that aligns the best with your Linkedin Ad objective.
- Decide your budget
LinkedIn ads manager will provide you with a budget range. This range is based on your target audience and format. Ad managers also factor in the competition in your chosen target audience.
- Decide the right time
Once you are done with the setup of your LinkedIn Ad, you can choose the right time for it to run. You can decide the start and end of your LinkedIn Ad campaign or you can continuously run the campaign.
- Confirm and pay
Once you are done with the above steps, you can preview your ad. Once you are satisfied with the preview, you can make the payment and that’s it. Your LinkedIn Ad is ready to meet its audiences.
Final words
LinkedIn has proven to be one of the best platforms to connect with like-minded business-oriented people. You can connect with the right audience and brands. Once you’ve built the right LinkedIn Ad strategy, you will learn how powerful LinkedIn ads are.
Follow the above steps and build your ads the right way.
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