Video Marketing Metrics of 2022 | e-Cliqs Consulting

It’s no secret that watching videos has overtaken all other forms of material consumption in today’s world.

9 out of 10 viewers stated they wanted to see more videos from brands and companies in 2020, and 96% of consumers increased their online video consumption. In fact, it is anticipated that by 2022, the typical person will watch 100 minutes of online video per day.

As a result, video content is a crucial component of any company’s marketing plan. In order to help you employ videos as a component of your marketing strategy this year, we’ve put together this collection of video marketing data.

We’ll go over some of the most important video marketing statistics for 2022 in this post to help you see why this is the perfect moment to start using videos in your marketing campaigns. Make your video marketing strategy for 2022 more effective by using these quick and simple video marketing statistics.

Let’s quickly go through the many sorts of video content you may produce to sell your brand before we begin with the video marketing statistics. Explainer videos, which are brief videos that describe products or services, are one of the key types of video content that organisations use. Vlogs (video blogs), video interviews, video presentations, tutorials, product evaluations, product demos, recordings of live streams, video testimonials, and video adverts are some more prominent forms of video content.

Let’s now examine the video marketing metrics and what it has to say. To ensure that your video marketing approach is effective in 2022, we have collated the most recent information.

1. Internet Users Everywhere Enjoy Video Content

Video content is seen more and more frequently.

In the US, there were 244.4 million people watching digital videos in 2020, exceeding analysts’ predictions for year-over-year increase levels according to Business Insider.

Although analysts claim that the youngest and oldest age groups were mostly responsible for this development surge, the most recent data still indicates that young adults make up the majority of digital video viewers. In fact, more than 90% of US customers between the ages of 12 and 44 are avid online viewers.

A closer study reveals that a staggering 97.8% of US internet users between the ages of 18 and 24 identify as digital video viewers. Users between the ages of 12 and 17 are the ones who view the most internet videos, at 96.2 percent.

The age group of 65 and older watches the fewest digital videos overall. Only 63.8% of persons in this age bracket use the internet to watch videos.

(All stats have been sourced from Businessinsider.com)

2. The popularity of video content is rising.

There is a wide range of uses for video footage, not just for pleasure. Brands can benefit from video as well. Surveys suggest that 54% of consumers want to see more video material from a brand or business they support.

Many industry leaders may be seen to be proactively developing different sorts of video content in order to meet the increased need for video, which is becoming increasingly popular. Video material is in great demand because consumers are more inclined to pay attention to it. There is a greater propensity for audio and written content to be skimmed. Video is an effective medium for brands looking to capture the interest of their target audience.

3. The Marketing Potential of Video

It should come as no surprise that an increasing number of companies are beginning to use video content in their digital marketing strategy, given the rise in demand for videos. After all, marketers can’t afford to overlook the advantages that video content offers.

A recent survey found that 86% of marketers use video as part of their marketing strategy.

These business owners have faith in the power of video content marketing to help them expand their enterprises. In fact, 78% of those polled believe that videos have directly aided in the growth of their business, while 86% believe that videos have boosted traffic to their site.

(All stats have been sourced from Wyzowl.com)

4. Consumers Love Seeing Videos on Social Media

Videos are becoming more commonplace on all platforms. They want more video content, whether it’s on blogs, Instagram videos, or simply YouTube. Videos are the most popular sort of material shared on social media by consumers. Seventy-three per cent of customers say that a brand’s social media presence influenced their purchasing choice, according to the 2018 State of Social Video Marketing Trends report. One only needs to look at this number to see how video has grown in popularity over the years. Instagram is on track to become the fastest-growing platform that uses video content to drive sales, as video has become a significant effect on customer decisions.

(All stats have been sourced from Animoto.com)

5. Video Marketing = Profit

In the end, it’s all about the ROI. According to Animoto, 88% of video marketers are happy with the return on their social media video marketing investments. More than 80 percent of marketers say they are satisfied with the results of their social media video ads, according to the same survey.

The primary goals of video marketing are twofold: to enlighten and engage current clients while also attracting new ones, all of which are accomplished through the usage of the medium. Instagram, YouTube, and Facebook are the most popular social media marketing video and video ad platforms utilised by marketers. When it comes to video marketing, the visual format is preferred by customers, which is why it’s a popular choice for promoting products and services. End-users love videos that show how to do something.

(All stats have been sourced from Animoto.com)

6. Video Marketing as a Lead Generation Channel

Video marketers, according to Optinmonster, generate 66% more quality leads annually. Video marketers, according to Optinmonster, raise brand awareness by 54%. In addition, 93% of marketers claim that a video on social media has brought them a new consumer. The quality of leads has improved as a result of video’s ability to educate viewers. Through interactive visuals, clients can learn more about a company or its product, as well as establish trust in the firm. These figures demonstrate that businesses should have no doubts about the advantages of video marketing. While video marketing now is a terrific tool to expand your network and consumer base, in 2022, it will be even more so.

(All stats have been sourced from Optinmonster.com)

7. Video Marketing on Social Media Channels in 2021

Video has shown to be an incredibly effective marketing tool, and consumers enjoy watching brand films on social media. The next issue is: where are marketers focusing their video efforts?

YouTube is the most popular social media site for marketers to broadcast videos on, according to the most recent video marketing statistics. Over eighty-nine percent of marketers expect to use YouTube for video marketing.

This is followed by Facebook, the most popular social networking platform in the world. Marketers aim to use video on the platform seven out of ten times. Only in 2017 did LinkedIn begin offering video services, making it a new player in video marketing. Instagram and Twitter are the second and third most popular social media sites for video marketing, respectively. The majority of marketers (63%) said they plan to use video on LinkedIn in 2021.

(All stats have been sourced from Hubspot.com)

8. Power of Video in Purchasing Decisions

Users’ decision-making is influenced significantly by video content, which not only keeps them more interested but also helps them make more informed choices. Results from Wyzowl’s poll show a whopping 8 out of 10 customers have purchased software or apps after watching a brand’s video.

In fact, a recent survey found that 96 percent of customers resort to videos to learn more about a product or service.

You can be assured that including video into your digital marketing plan is a smart move if even internet giants like Google describe videos as “indispensable.” Internet users are influenced by video in three ways, according to Google: as a shopping list that reminds them of the things they need to buy, as a source of product reviews that gives them more information and confidence, and as a source of information.

(All stats have been sourced from Wyzowl.com)

9. Growing Popularity of Video

As if the preceding video marketing stats weren’t convincing enough, here’s one more: the amount of time people spend watching videos on the internet is rising.

In 2019, the average weekly time spent watching internet videos was six hours and forty-eight minutes, up by 59% from just three years earlier in 2016.

And it appears that this trend will only continue. The amount of time that people under the age of 36 spend watching videos online has already surpassed that spent watching videos on traditional broadcast mediums like television.

(All stats have been sourced from Limelight.com)

There are 84 minutes of video consumption per day on average around the world, with China and Sweden leading the pack with 103 minutes per day in 2019. To put it another way, by 2020, the global average is predicted to rise to 100 minutes per day.

10. Video’s Role in Internet Traffic

Moreover, video’s percentage of internet traffic is expected to rise in the next few years due to its rising popularity.

Video downloads and streaming will account for 82% of all internet traffic by 2022. That’s a big improvement from the 72.3 percent traffic share in 2017.

One billion terabytes of internet video was watched per month in 2017, which puts things in perspective. By the year 2022, this number will have quadrupled to 240 exabytes each month.

Video consumption is expected to rise, but it’s not simply the number of videos that people watch. For the five-year period from 2017 to 2022, Cisco predicts that traffic from live internet videos will grow 15-fold and account for 17 percent of total internet video traffic share. This is an important video marketing statistic to keep in mind if you’re considering using Instagram or Facebook live videos to market your dropshipping business!

(All stats have been sourced from Cisco.com)

Conclusion

These are the video marketing statistics for 2022 that you should be aware of. We hope this has given you a better understanding of how video marketing might benefit your online business!

The good news is that creating videos doesn’t necessitate a huge budget or equipment these days, which is a huge plus for anyone considering video marketing. When it comes to video creation, smaller businesses do not have an advantage over larger ones. For animated videos services, you can always rely on e-cliqs where a team of experts will create an animated video for you.

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