Social media networks and messaging apps have changed the way we communicate. Using these technologies allows firms to reach their customers more easily. WhatsApp is a cross-platform smartphone software that allows users to exchange messages across multiple mobile devices. It also provides enormous opportunities for marketers, enabling quick customer service and highly targeted marketing. Furthermore, it has grown in commercial relevance among enterprises, owing primarily to Facebook’s $19 billion acquisition.
If you want to know how to use WhatsApp marketing to build your business and increase sales, check out our crucial guide. This post will provide in-depth insights into WhatsApp marketing strategy for your business.
What is WhatsApp marketing?
WhatsApp marketing is a new form of marketing in which digital marketers leverage the various functions provided by WhatsApp to target potential clients. WhatsApp is a free mobile software that allows you to chat, call, and video call with other WhatsApp users without incurring SMS or calling charges. Furthermore, it has shown to be an excellent instrument for increasing your sales. If you want to introduce a new product or get as many people as possible to know about your services, Whatsapp marketing is an excellent technique.
Why Should You Use WhatsApp For Business?
The main reason for adopting WhatsApp for business is that it is already widely used by many individuals. Moreover, WhatsApp sends more than 60 billion messages per day. Nonetheless, users of WhatsApp and kindred platforms are eager to engage with businesses.
According to Nielsen’s Facebook Messaging survey, more than 67% of mobile users are predicted to become increasingly comfortable using chat as a means of communication with businesses in the future. Furthermore, around 53% of clients are willing to purchase from a firm with whom they can communicate quickly. If your customers are young, they will find messaging apps more convenient for regular communication.
Messaging programs such as WhatsApp have impressive engagement rates. Almost 98% of mobile texts are opened and seen, with 90% opened within three seconds of receipt. Almost 84% of internet shares occur through private channels such as messaging apps. As a result, even if you use WhatsApp to market your items, your customers will most likely utilize it to increase the reach of your material.
WhatsApp for Marketing allows you to quickly exchange ideas, business news, and promotions. It offers multimedia material, allowing you to exchange films, brochures, links, catalogs, audio, and any other business-related information via WhatsApp. It also enables real-time direct communication with your customers, staff, or audiences.
The Essential Tips to Use WhatsApp for Effective Marketing
1. Develop an engaging brand persona for WhatsApp.
Building a brand character is essential for sticking out and converting sales, and what better method to do so than through WhatsApp? The essential approach to using WhatsApp to promote your business is to customize and create an appealing brand persona. If you intend to use WhatsApp to reach out to your customers, they should be prepared to recognize your brand right away. So, you must design an appealing brand identity that includes your brand’s WhatsApp number.
2. Focus on Relevant Content
Since WhatsApp’s primary function is communicating, it keeps messages concise and impactful. WhatsApp has a 70% engagement rate, which is greater than Facebook. To ensure that your customers are engaged with your company, you should provide them with high-quality material on relevant themes.
Here are some basic tips for starting a successful WhatsApp group:
- Create a group of up to 256 clients.
- Create a distinct group name.
- Make sure the group title corresponds to the name of your firm.
- Develop group guiding policies.
- If you have a brand logo, add that as the group icon.
- Engage users with useful information, freebies, and giveaways.
3. Provide fast customer service.
WhatsApp has a 70% opening rate, which means your message will almost certainly be seen if your client is also on WhatsApp. You must be well-equipped to address customer inquiries. When a customer contacts you, respond quickly. Depending on traffic, ensure that a dedicated person is available to respond to the consumer. Also, make sure his performance is measured.
4. Consumer Research and Feedback.
WhatsApp simplifies the process of gathering valuable feedback from customers once a transaction has been completed. However, you will receive an immediate response from your customers, which will increase openness. It provides an easy-to-use, affordable, and efficient platform for conducting rapid research. WhatsApp is ideal for conducting instant internal discussions within your organization.
Additionally, group discussions with customers, employees, and suppliers can be held on time. Such activities generate a lot of comments and suggestions. With the feedback you receive, you can address their needs and support the products and services you provide. Building imaginative and interesting polls allows you to quickly communicate with your customers.
5. Build a supportive and interactive community of individuals.
Today, there are thousands of active WhatsApp groups, numerous groups include professors, students, environmentalists, socialists, housewives, corporate groups, and so on. It also allows them to easily share films, files, songs, images, and even contacts via a different platform.
6. Establishing or positioning the brand.
Consumers prefer personalized service over professional or formal support. If you provide quick and competent customer service, you are more likely to gain client involvement. They will be pleased if their questions are answered based on their preferences, resulting in higher client satisfaction rates.
7. Continuous communication and customer support
WhatsApp was created for mobile devices but is also compatible with desktop devices. As a result, you may use it with other desktop programs to provide excellent customer assistance. As a result, your clients can reach you swiftly, and you can respond immediately. In terms of communication, consumers prefer message-based follow-ups over direct phone calls. Nonetheless, clients are unable to answer calls regularly; a message will not irritate them as much. So, start interacting with your potential and present clients via WhatsApp. Sending a short message via WhatsApp may provide you with an immediate reaction, as opposed to promotional emails.
Miscellaneous Service: Many growing and established businesses have embraced this ready-to-use messenger as the simplest instrument for expediting customers. You may now use WhatsApp to obtain party passes, request flower delivery, go shopping, or use courier services.
Receiving Orders on WhatsApp: Many eateries and food establishments have started delivering their services over WhatsApp. However, they not only present the menu but also allow you to place an order with a single text message. Thus, consumers can express their preferences directly.
Medical Consultation: Nowadays, family doctors have started delivering medical consultations over WhatsApp. Yes, it cannot replace an in-person visit, but you can always text your doctor and inquire about common medical concerns. Aside from that, medical establishments now accept photographs of prescriptions to provide medications. This is not the same as going to the doctor in person, but it will save time.
Government Services: Nowadays, many people are engaging in the use of cell phones. Furthermore, employing an app like WhatsApp will reach many users, helping to raise awareness among people. So you may start working like this.
WhatsApp Marketing Services
WhatsApp is the ideal platform for creating strategy-based marketing that targets a small audience. There are numerous third-party WhatsApp marketing tools and services available. These apps which are official partners of WhatsApp can provide numerous paid services with proper checks on communication from Meta. Here, we have a collection of commonly used WhatsApp Marketing services that help assure the success of a business strategy.
WhatsApp Bulk Messages: The official Whatsapp partners allow you to send WhatsApp bulk messages to a large audience where you can personalize a few fields like name etc. Before sending these messages Meta (Whatsapp’s parent company ) checks and approves the templates to ensure nothing that is not allowed is sent. You can send messages in a variety of formats such as video, audio, text, GPS hotspots, and contact cards to a large number of WhatsApp users.
Create automated workflows: You can create automated flows where you can create automated replies for customer replies and hence handle many customer queries in one click. This can also help you in qualifying your leads.
Engage with an existing audience: By sending regular messages related to new services/plans or even for payment information businesses can regularly engage with their audience thus increasing their brand loyalty and lifetime value.
Track Customer Journey: You can track customer journeys through their responses and queries through proper analytics and a dashboard available.
Conclusion
In a nutshell, WhatsApp is an excellent communication tool that can benefit every organization. However, it is effective for organizations with a global and local consumer base. If you have an international consumer base, you can expand that niche by connecting with them efficiently via WhatsApp. We hope you find this article useful in learning how to create a WhatsApp Marketing Campaign that efficiently targets and converts.
