While the world walks the digital pathway, it has never been more important to have a digital address for your business. What comes out as a surprise is that 46% of small businesses don’t have a website yet, 12% are unlikely to create it, and 10% are unsure. The Internet has completely changed the way one looks at the world. Today, 6/10 customers expect brands to have a website. No doubt, a website makes a business more credible and acts as a one-stop to drive customers, increase visibility, and offer service/products/ideas.
Now the question arises who should have a website and how can it benefit you? Readout to find!
1. Small Business
Having a website is highly vital for small businesses to market their product/service. It helps them in building credibility for their business. The website can offer small business a broader target audience, even at a global level, that is too cost-effective. The website also provides the industry with an online portfolio, which gives an edge to the business. While most small businesses consider a website an expense, it is a one-time investment for a business. In the longer run, it helps in gaining reputation, revenue and audience.
2. Established Offline Players
As much as it is important for new fish to build a website, online established players- the big fishes, also need to have an online presence through a website for their business. Having only an offline presence limits the reach of the company. It devoids the industry from reaping online benefits in terms of a broader audience, building brand credibility, having a competitive edge and more. Unlike offline business, which follows limited work hours, a website is there for the audience 24/7. The website also offers flexibility to the business as well as lead to operate from anywhere. The lead can learn about your business from the comfort of their drawing room without physically checking out your offline store. The website provides established offline players with a new dimension of growth.
3. Businesses Who Want To Go Global
Digitalisation has made the world a global village. Businesses have grown many folds by going online. Expanding business overseas through a website helps to reach a wider audience. It can help in making the products/services available to less saturated markets and acquiring new customers. Thus, a well-optimised website can make a strong global presence, ensuring that it gets the best out of going international. Taking your global business increases the brand’s reputation and visibility offers new audiences and boosts sales. It also gives a competitive edge by making it a more attractive proposition.
4. Thought Leaders/Opinion Makers/Influencers
Having a website is not only limited to those who have a product or service to offer. It’s equally important for those who have an opinion, idea and lifestyle to share and present to others. The website gives them a platform to share their ideas and, in turn, build a community of like-minded people. The website provides the thought leaders, opinion-makers, or influencers with a platform to share their views, but it also helps them reach a broader audience. It helps them in building themselves as a brand.
5. E-commerce
The customer is the King. He makes sure that he gets the best product at the best value, which makes him hunt for products, look out for alternatives and compare prices online and offline before purchasing. Building an e-commerce website for your business helps in drawing the attention of the customer. It offers them a place to look out for the product and other products you offer. Website makes the selling process quicker and easier. It caters to a larger audience, anytime, anywhere. The website can also provide the customer with drop reviews, which increases the credibility of the business.
6. Professionals like lawyers, CAs, Doctors etc.
Having a website is not only limited to businesses. It is equally important for professionals like lawyers, doctors, counsellors, chartered accountants etc. The website can make it easier for clients to reach out to you. It acts as a credibility tool. It helps in listing down the services you offer along with your experience and work ethics. The website can also help you in sharing your expertise and business developments.
From small business to professionals, a website is a must for one and all. It caters to the different prerequisites of the individual or company. As the world becomes more digital with each passing day, having a website has become the need of the hour. Website is undoubtedly an asset to the entity.
References:
5 Ways an eCommerce Website Can Improve Your Business (squareup.com)
How to Brand Yourself as a Thought Leader (neilpatel.com)
9 Reasons Your Offline Business Must Have an Online Presence (thebalancesmb.com)
21 Benefits of a Website for a Small Business | Mountaintop Web Design
The 8 Benefits of Having An E-commerce Website in Today’s Business Scenario – QualDev
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