Online Advertisements are a paid form of marketing where the advertiser pays to get noticed online. The two most popular forms of online ads are Google Ads (formerly known as AdWords) and Facebook Ads. These two are the giants of PPC advertising. Both are notable drivers for a business. Choosing between the two can be a task. The decision depends upon various factors – the type of campaign, budget, duration etc. The two ad platforms have significant differences to look upon. Let’s take a look at them.
What are Google Ads?
Google Ads, formerly known as Google Adwords, is an advertising platform that follows the PPC- Pay Per Click model. These advertisements are shown in the search results of Google or other platforms partnered by Google. Google Ads dominantly advertises advertisements to users who are actively searching for the product/service.
What are Facebook Ads?
Facebook ads can appear on different places like- Facebook Newsfeed, Instagram Newsfeed, Facebook stories, Instagram Stories, Facebook Marketplace etc. Facebook ads are passive, and the advertisement is shown to the user even if he/she does not intent to buy/avail the product/service.
Many factors distinguish the two. Check out the difference between Google Ads vs. Facebook Ads
- Targeting Audience
Targeting the Audience using Google Ads involves keywords. When a user from the target market searches for relevant keywords, the ad is displayed. On the other hand, Facebook ads are shown to the target market based upon their interests and online behavior.
- Buyer Intent
Google Ads are displayed to people who are actively looking to buy the service’s product or avail. When it comes to Facebook ads, the user may or may not intend to buy the product/service.
- Content
Google Ads are Text-based. Therefore, when it comes to Google ads, the text needs to be eye-catchy and should be able to convey the information shortly and simply. On the other hand, Facebook ads can incorporate content like graphics and videos, which are the primary driver of these ads.
- Purpose
The purpose differs in Facebook ads and Google Ads. Facebook Ads aim to introduce new business to the customers through passive targeting. Google ads, on the other hand, helps in identifying and reaching prospective customers. It helps the business in finding new customers for the business.
Online Advertising can instantly boost business by reaching out to the right people. Facebook ads or Google Ads are both beneficial to the business. It comes down to the goals you are setting to achieve, for building awareness- Facebook Ads are a great fit, but to obtain lead conversions, Google are worth it. Both advertising platforms, when used correctly, deliver positive results.
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