7 Tips for LinkedIn Marketing | e-Cliqs Consulting

B2B marketers can find the greatest pool of qualified prospects on LinkedIn, which has more than 882 million members (source: businessofapps.com). If you aren’t already using the platform, or aren’t using it to its full potential, you should think again. Successful LinkedIn marketing may do wonders for your professional reputation and, in the long run, your company’s bottom line.

Whether you’re trying to promote your business or yourself, you’ll find some helpful hints in this piece. Let’s get started.

What is LinkedIn Marketing?

Marketing on LinkedIn refers to the promotion of a business or brand through the use of the LinkedIn website. The ability to divide potential customers into distinct groups makes it useful as a marketing tool as well. According to omnicore, among LinkedIn’s 87 million young professionals, 11 million are in leadership roles.

It’s a great way for people and businesses to find each other who share common interests. In other words, if you haven’t already begun Marketing on LinkedIn, now is the time to do it.

Why is LinkedIn Marketing important?

Is there a point in even marketing on LinkedIn? It’s possible that this is the very first thing you’re considering. It’s reasonable to be wary about investing time and energy into a system that won’t provide dividends. Therefore, let’s take a quick look at why marketing on LinkedIn is beneficial:

45% of marketers say LinkedIn has aided them in expanding their clientele(source:bluecorona).
Sproutsocial says that the number of leads it generates is 277 percent higher than Facebook’s.
According to Kinsta, a whopping 80% of all B2B leads originate on LinkedIn.
Additionally, it is the main source of social traffic for B2B websites, making up almost half of all visits.
91% of C-suite executives say LinkedIn is their go-to for business-related news and insights(source:foundationinc).

Just a few of the numerous compelling arguments that can be made for prioritising LinkedIn marketing and enhancing any existing approach.

Check out these 8 tips for LinkedIn marketing that will help you grow your business reach in 2022.

1. Optimise your profile

Although this is the first thing that comes to mind, it is often neglected in favour of more complex LinkedIn marketing strategies. Marketing on social media requires optimising your profiles in order to stand out from the crowd, whether you’re using a business page or your own personal account.

Create a professional profile image that represents your brand. According to LinkedIn, with an accompanying photo, you may expect a whopping 21 times as many profile views. Profile pictures for personal profiles should be high-resolution professional headshots, while company pages can include the brand logo. However, this could change based on your specific business and brand.

Including your current job title on your LinkedIn profile can increase the number of connection requests you receive by as much as fivefold. Include at least five pertinent talents; doing so has been shown to increase the number of messages you receive from recruiters and other LinkedIn members by 31 times!

2. Publish content that adds value

LinkedIn marketing is less about making salesy promotional messages and more about making a positive impact on the lives of your target audience. In fact, 88% of the best-performing content marketers are B2B professionals who prioritise the informational demands of their target audience.

Therefore, you should utilise LinkedIn to produce, disseminate, and publish information that serves a purpose, be it to instruct, inform, direct, inspire, or entertain its readers. Because of this, there is a greater possibility that your target audience will interact with your material and develop an affinity for you or your business.

And if they interact with it, it might well show up in the feeds of their connections, too, which is a great way to spread the word and get more eyes on your post.

3. Get your employees involved

The purpose of LinkedIn is to broaden your professional network. Employees are the most trustworthy brand evangelists, thus they can help you significantly increase your visibility and improve your connections on the platform. This means that your staff must actively participate in your LinkedIn marketing plan.

Instruct workers to include your business in their online profiles. This converts them to instant followers and raises your brand’s profile on the site. In addition, your staff will have an easier time participating in corporate updates and spreading the word to their own social networks. They can talk about your company in the media, in articles, or in roundup postings.

You could also urge some of your best workers to join and actively contribute to relevant LinkedIn Groups in order to position themselves as subject-matter experts in their chosen fields. Groups on LinkedIn are special pages where people with similar professional or personal interests may connect with one another.

In light of this data, it may be time to launch a LinkedIn-based employee advocacy programme at your company. Inspire your staff to spread the word by sharing relevant content, showcasing achievements, and spreading the word. When done properly, setting goals and a strategy for employee advocacy can help your company gain a wider audience.

4. Send out personalised InMail

With the same spirit of encouraging staff participation in LinkedIn marketing, you might want to go things further by sending out personalised InMail. Even if you can’t use this function through your company’s LinkedIn page, you can use it to benefit from the knowledge of other employees with a Premium account.

Therefore, whether a salesperson or recruiter is trying to get in touch with potential clients or make connections with key people, sending them an InMail can often do the work. Being more tailored to the individual increases the likelihood of a response. In fact LinkedIn says that the response rate for LinkedIn InMail is three times that of ordinary emails.

Because of this, it is excellent for reaching out to potential customers who are likely to be interested in what you have to offer. Use the recipient’s information to tailor promotions, content, and service updates to their specific interests.

Think of this as a fantastic opportunity to introduce yourself to prominent users of the service and begin forming meaningful relationships with them. To increase the likelihood that they accept your connection request, you might include a personalised InMail with your request.

Additional capabilities, such as in-built analytics, are available to Premium account holders in addition to InMail. This allows them to better understand the efficacy of various message types and optimise their own campaigns accordingly.

5. Run ads using the Matched Audiences feature

Ad targeting based on user interests is another successful LinkedIn marketing tactic. Through your existing account or email contacts, you can retarget people who have visited your website using the Matched Audiences tool.

There is a better probability of converting these individuals because they are already aware of your business or personal brand. Most customers won’t convert on their first interaction with your business, therefore this feature is really helpful for your LinkedIn advertising efforts. However, if you retarget them, you can subtly bring their attention back to you and encourage them to join your cause.

6. Use rich media to create a bigger impact

Even though LinkedIn is a professional network, you shouldn’t limit yourself to just writing status updates. Visual components, like photographs and videos, can help you attract your desired audience on LinkedIn in the same way that they do on other social media platforms.

By increasing engagement with your posts, bespoke photos can increase your reach and effectiveness by a factor of two, says LinkedIn. Plus, video increases your engagement rate by five times, so it should definitely be a component of your LinkedIn marketing approach. The most amazing figure is the 25-fold increase in engagement you can achieve with live video.

If you want your LinkedIn marketing to have the most possible impact, you should think about incorporating rich media content. This is true of both natural and artificial methods.

Don’t be shy about using comics and illustrated stories if they aid in conveying your story’s message.

7. Feed your efforts with analytics data

Last but not least, it’s essential that you complete your homework before diving headfirst into LinkedIn advertising. If you don’t have a plan, you could squander a lot of time and energy publishing hundreds of meaningless pieces. You may get a comprehensive view of your posts’ performance using LinkedIn’s built-in analytics data. If there is room for improvement, you should frequently review your performance statistics.

8. Create showcase pages

A Showcase Page is an expansion of your Company Page that operates in a manner that is quite similar to that of the Company Page. Showcase Pages are meant to draw attention to a certain facet of your company, such as your most popular item, an individual service, or a sub-brand. Users of LinkedIn have the ability to follow your Display Pages in the same manner in which they follow your Business Profile.

Conclusion

With the correct approach, LinkedIn has the potential to become a tremendous engagement hub for businesses as well as independent business owners. You should be able to have a better sense of how to ramp up your LinkedIn marketing efforts by reading the advice that we have provided above.

However, you must keep in mind that the first step is to focus on the appropriate audience. If you are unable to communicate with the appropriate demographic, none of these pointers will have the kind of effect you were hoping for.

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