Search Engine Optimisation or SEO is the process of improving the website’s visibility to have relevant searches on search engines. Better visibility in search results makes the site attract the attention of the users.
Search Engines such as Google, Yahoo, Bing use technology to crawl on the web on different sites. They collect information about each site and then put them in an index. Further, the algorithm analyses the pages in the index based upon many different factors to determine the relevant sites that appear in a search result. The ranking factors for SEO can be keywords, unique content, appropriate length of content, image attributes, etc. Optimizing the site with SEO factors can facilitate crawling and indexing and help the site rank higher in search results. Unlike paid search ads, organic rankings on site can not be achieved on search engines. Therefore, it becomes important to optimize websites to rank higher in search results.
When it comes to Statistics, The first five Google searches on the first page account for 67.60%, while only 0.78% of Google searchers click on the second page. 70% of the marketers consider SEO more effective than PPC for generating sales. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. These are a few statistics to highlight the importance of SEO in 2021.
An effective SEO strategy can help the page rank higher and reach the right audience and increase website traffic when it comes to businesses. It can also help in getting conversions. Readout why SEO is important for businesses in 2021.
1. Increases visibility of a website
SEO, when done right, can help businesses increase their visibility on the website. It is the direct driver of improved visibility and impressions in the search results. Using the right keywords, adding backlinks from high domain authority websites, optimizing metadata on the site, and sharing unique content are among the few factors that can help the site increase visibility. SEO facilitates crawling and indexing, which helps in increasing the visibility of a website.
2. Increases website traffic
Organic search is crucial to a business. Search Engines contribute to a business’s visibility, and SEO can help users land to the site. SEO builds an online presence, increases website traffic, and helps the business to grow. The higher the website ranks, the more traffic the business shall receive. The first Google search result has a 28.5% click-through rate which falls down to 2.5% for the tenth search result.
3. Enhances user trust on website
SEO establishes the authority of content on the search engine by acknowledging parameters like unique content, quality backlinks, higher page ranking, and user behavior, which enhances user trust in the website. Sites that are indexed on the search engine are considered credible than the pages that aren’t. Quality SEO helps establish business credibility, gives exposure, and enhances its reputation.
4. This leads to a better consumer experience of the website.
SEO can help in improving the consumer experience and providing quality content to the consumers. It makes the content reliable through quality backlinks and the right keywords. SEO helps search engines in identifying the right sites that are helpful to the user. Website speed is another criterion that plays an important role. A slow website will have a high bounce and tends to distort the user experience.
5. Search Engines are not perfect, and if you don’t take relevant steps, your website will be ranked lower.
Search Engines need or, as we call, various conditions to identify site relevance. SEO enables the search engine to effectively judge its relevance and show the same in the search results. The better these conditions are satisfied, the higher the page ranks, which can help the business get website traffic, build credibility, and lead to conversions.
6. High website traffic would lead to higher conversions.
Conversions can be referred to the desired goal the site or business has. That can be enabling sales, subscribing to a service, increasing readership, etc. Quality SEO promotes high website traffic which in turn leads to higher conversions. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs.
Conclusion
SEO has become a critical component to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO. Ecliqs Consulting provides the best SEO services for your business.
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References
https://backlinko.com/hub/seo/visibility
https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/
https://vwo.com/grow-website-traffic/
